It seems like I get asked to create and tweak a lot of logos. Many were thought up by colleagues and then made functional by me (see examples at www.sustainableenglewood.org and www.pluginchicago.org). The following logos, however, I created from scratch. Minimal, perhaps. I admit this is not my strongest asset, but it is still an asset.
|Notice any similarities? I’ve discovered this approach of three boxes that communicate the three most important things your website or coalition or organization is working on is quite well liked and, I hope, effective.|
|These both have the same URL, but look very different. The InOurWater.org series wasn’t originally a series – It was just a website about water quality issues in Indiana. Thus, the first design. Later, we considered a more whimsical look.|