InOurWater.org is a suite of web tools that I developed for the Environmental Law & Policy Center. This storytelling and advocacy tool includes original reporting and stunning photography that showcase the clean water challenges and opportunities facing Iowa, Illinois, Indiana and Minnesota). As project manager, I oversaw the strategies for messaging, design, web development, content creation, and ongoing marketing. Part of that marketing included these postcards, which were shared with small businesses that serve the water recreation industry (e.g., kayak rental offices) and at various tabling events. Because clean water issues are often difficult to relate to the lives of “real people,” these postcards highlighted the people in our stories.